** See Latina Equal Pay Day Event Resources.
Latina Equal Pay Day Press Release October 8, 2025
The Women Mean Business expo and panel was a big success!
See photos from Annette Dragon
Women-owned businesses celebrated and economic issues examined at expo – WHEC.com The Greater Rochester Chapter of the National Organization for Women hosted the Women Mean Business Expo on Saturday at ArtisanWorks on Blossom …
Women Mean Business Expo calls attention to pay equity and economic justice in Rochester WXXI News Rochester NOW Secretary Nadia Schaubroeck said the event was timed to honor Women’s History Month — a celebration she noted has become less visible …
Check out the full PowHer®NY Equal Pay Day 2025 Toolkit
Use this social media package to raise awareness and take actions. Click the flyer below or here for the press release
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Nov. 5, 2024 or early, FLIP YOUR BALLOT OVER, vote Yes/Sí on Prop 1 for equal rights
The Pay Equity Coalition supports the Equal Rights Amendment (ERA) which will be on the back of all New York State resident’s ballots this November 5. Vote YES! The NYS Attorney General announced, “The ERA was advanced to protect access to abortion care, enshrine this basic right in our constitution, and protect people from discrimination. We will continue to do everything in our power to protect these rights and ensure everyone can live safely and freely in the great State of New York.”
Social Media posts for 2024 Latina Equal Pay Day Rally and Press Conference:
post when, where, how often, and in any order. Only the last post is designated for the day of the event. Download images below for reuse in your social media. Additional images at the bottom of this page can be used in place of any.
Pay equity is important today & for generations to come. Because of pay inequity, many Latinas go to work every day being taken advantage of & undervalued. This has long-term impacts on morale, individual health, & wellness. Latina Equal Pay Day, Oct. 3. LatinaPayEquity.com
Social Security benefits are based on lifetime earnings, so Latinas who earn less than 60 cents on the $1 earned by white, non-Hispanic men get smaller SS payments in retirement. The lifetime economic cost is serious. Latina Equal Pay Day is Oct. 3. LatinaPayEquity.com
In our persistent work for pay equity, we must center Latinas, Afro-Latinas, Black women, LGBTQIA+ Latinx and Black workers, Latinas with disabilities, and undocumented Latinas. Every human will benefit from this focus. LatinaPayEquity.com
Lower pay means smaller unemployment insurance checks, increased child and home care hours, and less financial security for future generations. Let’s join voices about the impacts of pay inequity on Latina Equal Pay Day Oct. 3. See LatinaPayEquity.com for details.
Money that Latinas are not getting as a result of pay inequity is money also lost to the economy. Underpaid employees can’t buy or contribute equally. This inequity hurts everyone. Latina Pay Equity Day is Oct. 3. Learn more & find what you can do at LatinaPayEquity.com
Due to structural & societal barriers, Latinas & Black women are significantly less likely to hold high-level, high-paying jobs. If/when they get there, they will be paid less than their male counterparts. Learn more on Latina Equal Pay Day, Oct. 3 LatinaPayEquity.com
Latinas are one of the fastest growing, most powerful groups in the U.S. as workers, consumers, and voters. Why isn’t that reflected in their paychecks? Learn more and raise your voice on Latina Equal Pay Day Oct. 3. For more details, see LatinaPayEquity.com
Black women and Latinas lead families and communities. Pay inequity costs them up to $2,500 each month. This money could be used for living expenses, education costs, and creating generational wealth. Join us Oct. 3, Latina Equal Pay Day. Details at LatinaPayEquity.com.
Wage inequity is a result of systemic racism & misogyny. Latina Equal Pay Day, Oct. 3, marks the extra 10 months into the year that Latinas must work to earn what white, non-Hispanic men made the previous year. What to do? See LatinaPayEquity.com for details.
Many Latinas work nearly 23 months to earn what white, non-Hispanic men are paid for 12 months of work. This is true 60 years after the 1963 Equal Pay Act. Let’s talk about systemic economic inequities & creating solutions on Oct. 3, Latina Equal Pay Day. LatinaPayEquity.com
Latina moms have to work PAST age 100 to catch up to what their white, male counterparts make by age 60. Las mamás latinas tienen que trabajar hasta que tienen MÁS de 100 años para ganar lo que gana un hombre blanco hasta los 60 años. LatinaPayEquity.com
Black women & Latinas experience a wage gap at every education level. The wage gap is intentional & real. Let’s talk about the systemic misogyny & racism at the core of this problem & about solutions on Latina Equal Pay Day, Oct. 3. LatinaPayEquity.com
That Latinas and Black women are paid less than male coworkers is a chronic setback in the U.S. economy. Base pay is only one inequity. Female employees also lose forms of pay that get less attention: equity-based awards. Latina Equal Pay Day, Oct. 3 LatinaPayEquity.com
To post the day of the event:
Our country has to rebuild and can only do it with the leadership and insights of Latinas and Black women. Today is Latina Equal Pay Day, and we will rally each other with information and plans for action. See you at 11:15! LatinaPayEquity.com
ADDITIONAL GRAPHICS
See below for news which include calls to actions to end racist and misogynistic workplace policies and practices:
Watch the 13ABC News Video
To promote the 2024 Latina Equal Pay Day Rally and Press Conference on social media, please use this Social Media Pack daily until the event.
Speakers:
Yversha Roman, President of the Monroe County Legislature
Adam Bello, Monroe County Executive
Malik Evans, Mayor of the City of Rochester, NY
Assemblymember Jen Lunsford, NYS 135th Assembly District
Senator Samra G. Brouk, NYS 55th District in Monroe County
Roxana Siaca, (she/her/ella) Campaign Organizer Worker Justice Center of New York
Mina Aguilar, (she/her/ella) Director of Advocacy and Campaigns Workers’ Center of CNY
Jeiri Flores, Community Advocate
Jackie Ortiz, Business Owner, Democratic Commissioner at Monroe County Board of Elections
▶️Listen WXXI CONNECTIONS
- Sasha Mitchell speaks as a Pay Equity Coalition advocate on Evan Dawson’s WXXI Connections about “Why is there a labor shortage?” With Amit Batabyal, Arthur J Gosnell Professor in Economics at RIT.
OCTOBER 2021 Latina Equal Pay Day
❗️Media PRESS PACK for Latina Equal Pay Day 2021❗️
ROCHESTER, N.Y. (WHEC)— On this edition of Rochester In Focus, Lynette Adams sits down with local leaders of the Rochester Pay Equity Coalition. The coalition commemorated October 21, or Latina Women’s Pay Day. A Latina female has to work for 22 months to equal what a white male makes in 12 months. It’s a spirited conversation with a co-founder of the coalition Yversha Roman and two members: Sasha Mitchell and Samantha Parisi. You won’t want to miss the poignant conversation.
‘I will not ask for anyone’s permission‘: Latina Equal Pay Day highlights wage gap
NBC UNIVERSAL Closing the Latina wage gap is the ‘most important business issue’
Latina Equal Pay Day is nothing to celebrate, but we can fix it. Here’s how
SPECTRUM NEWS1 Latina Equal Pay Day rally at Liberty Pole
NEWS 10 Sen. Brouk co-sponsors bill requiring pay transparency
Democrat & Chronicle Latina Equal Pay Day event held in Rochester
Watch all of the stirring speeches at our Oct. 21 Latina Equal Pay Day Rally & Press Conference 2021
AUGUST 2021 Black Women’s Equal Pay Day
❗️Media PRESS PACK for Black Women’s Equal Pay Day 2021❗️
WXXI News Local advocates call for compensation transparency in honor of National Black Women’s Equal Pay Day
Minority Reporter Pay Black Women What They Are Worth
News 8 Rochester First Rally for equal pay held at Liberty Pole
Democrat & Chronicle Black Women’s Equal Pay Day focus of rally in downtown Rochester
Related learning: How to negotiate pay and benefits AFTER getting the job
News 10 ‘It is vitally important that women receive equal pay’ rally held for Black Women’s Equal Pay Day
City Newspaper Local advocates call for equity on National Black Women’s Equal Pay Day
WHAM 13 Community members hold rally to mark Black Women’s Equal Pay Day
AUGUST 2020 Black Women’s Equal Pay Day
Many Voices, Many Visions: Equal pay for Black women video and article
WROC NEWS 8 Bello signs equal pay executive order requiring contractors to comply with law
Democrat & Chronicle Black Women’s Equal Pay Day highlights how Black women lose nearly $1M over their careers (Photo Tina MacIntyre-Yee/Rochester Dem)
Zola Brown and Kellie Miller speak from 1199 Service Employees International Union (SEIU) United Healthcare Union to SOUND THE ALARM for Black Women’s Equal Pay Day 2020
WHEC NEWS 10: Monroe County Executive Adam Bello signed an executive order recognizing Black Women’s Equal Pay Day
Zola Brown speaks from 1199 Service Employees International Union (SEIU) United Healthcare Union to SOUND THE ALARM for Black Women’s Equal Pay Day 2020
We mark the annual Black Women’s Equal Pay Day with a conversation about how to make change. Our guests:
Yversha Roman, co-founder of the Rochester Pay Equity Coalition, and Monroe County Legislator
Ernesta Walker, member of the Rochester Pay Equity Coalition and the Education Committee of Citizen Action Rochester
Candice Lucas, Ph.D., chief community engagement officer for Monroe County
▶️LISTEN to Connections
⏬ DOWNLOAD PRESS RELEASE Latina Equal Pay Day 2020 ⏬
NOVEMBER 2019 Latina Equal Pay Day
Watch the video below to learn from Rochester City School District students who share facts about ECONOMIC GENDER INEQUALITY. Thank you for your expertise Alexis, Kileishka, Mareliz, Maricheal, Yliana, and Yanilett. You make us proud!
AUGUST 2019 Black Women’s Equal Pay Day
⏬ DOWNLOAD PRESS RELEASES Black/African American Women’s Equal Pay Day 2019 ⏬
⏬ DOWNLOAD Governor’s Letter PDF “This rally represents an important step… to find added solutions to minimizing the gender pay gap for African American Women in New York State.” −Governor Andrew M. Cuomo signed August 22, 2019
https://youtu.be/7S4LPlhfvPo
Candice A. Lucas, EdD, MBA | Executive Director St. Joseph’s Neighborhood Center, Inc.
⏬ DOWNLOAD Script ⏬
MINORITY REPORTER I’m Worth the Whole Dollar is Rally Cry for Equal Pay for Black Women
NEWS 10 WHEC Local rally calls for equal pay for African American women
DEMOCRAT AND CHRONICLE Black, Latina women: How to fix NY’s wage gap that pays them cents to each dollar
WXXI News Community leaders speak out on pay equity for black women
Special shout out to Cleveland, Ohio for benchmark coverage
APRIL 2019 Women’s Equal Pay Day
▶️LISTEN WXXI Mock Salary Negotiations
WROC NEWS 8: Equal Pay Day Rally held in Rochester
WHEC NEWS 10: Local and national rallies demand equal pay for women (April 2, 2019)
WXXI News: Rally calls for end to wage gap between genders (April 2, 2019)
Listen to Connections WXXI Radio: The state of equal pay
2019WXXIConnections: Understanding the gender pay gap, and the double gap for Latinas
– Gaynelle Wethers, president of AAUW
– Jackie Ortiz, member of Rochester City Council
– Julie Damerell, associate professor emeritus at MCC; and volunteer for League of Women Voters, Action Together Rochester, and the Worker Justice Center Green Light campaign
NOVEMBER 2018 Latina Equal Pay Day
Watch NEWS 8 WROC Local leaders talk wage gap for Latina women
▶️ CNN Video In high-paying jobs, the wage gap can cost women millions ▶️
LABOR DAY PARADE
Listen to WXXI Radio Past Years 2015-2019
Next Steps
Watch News Videos | Educate Yourself
- Do you have a question or comment? Email advocate@payequitycoalition.com.
- Want more information about events and activities? Visit our ACTIVATE page.
- Need to learn how to negotiate a better salary? Visit our EDUCATE page.
- How about joining a coalition of energetic Rochester advocates to help close wage gaps for all women? Email advocate@payequitycoalition.com.
